Retain
Keep the customers you fought for
aiRA models your loyalty economics and proposes changes with the revenue math attached.
The inherited programme
An ageing programme. Every lever touches margin.
You inherited it, not the confidence to change it. Points economics nobody can state with certainty. No milestone structure. Tier benefits nobody can explain. No operational SOP across store, ops, points engine and coupons.
So changes wait. Every lever — earn rates, tiers, rewards — moves margin. And moving margin blind is how leakage starts.
What aiRA does
Proposal, projection, then production
aiRA treats a loyalty change like the margin decision it is. Three moves, in order.
- //01Compares proposed vs current programme on health, ATV, frequency and points economics
- //02Simulates milestone rewards with revenue projections before anything ships
- //03Drafts the operational SOP — store, ops, points engine, coupons — so launch is not a leap
Premium Indian menswear retailer · loyalty redesign · 60-day window
A loyalty programme redesigned end-to-end in 38 days
A Head of Loyalty inherited exactly this programme — and gave aiRA a 60-day window. Proposed and current designs were compared on health, ATV, frequency and points economics. 3rd- and 5th-visit milestone rewards were simulated with revenue projections attached; tier benefits, free-tier earning and exclusion rules iterated to a final design.
The redesign was production-ready in 38 days: economics modelled, milestone mechanics quantified, and a full 4-part SOP — store, ops, points engine, coupons — drafted before launch. Discount discipline held at 10% or under through every iteration. No margin leakage.
Next step
Your programme, re-priced with proof
Bring the programme you inherited. aiRA models the change before you commit to it.