How it works
Signal to sign-off, step by step
The same four-step loop runs everything aiRA does — signal, plan, ask, execute. Here it is, with nothing hidden.
A movement in your data starts the loop
aiRA reads your systems of record continuously — loyalty engine, CDP, commerce, campaign manager. When a metric drifts from its baseline, the drift becomes a signal. Sized, sourced, timestamped.
What your team seesOne card: the metric, the delta, and every system the signal was read from.
The dip concentrates in two store clusters and one loyalty tier — 38,400 members.
The signal becomes a plan you can read
aiRA drafts the response: who to reach, what each cohort gets, what to expect. Every line carries its own projection. No black box — the plan reads like a brief, not a log file.
What your team seesThe full draft — each play, its audience, its offer, and the effect it expects.
Your thresholds decide what ships and what waits
The thresholds are yours to set — discount caps, audience limits, spend ceilings, compliance routing. Inside them, aiRA executes freely. Anything that crosses one waits, with the threshold named and the reason stated, until a person decides.
What your team seesThe approval queue — routine actions recorded, the exception held with its reason.
The approved plan runs in your systems
After sign-off, aiRA configures the work in the stack you already run — offer engine, campaign manager, messaging channels — and pushes it live. Then it measures the result against its own projection and reports back.
What your team seesThe outcome, read against a hold-out: what ran, what moved, what it was worth.
- 2 offers configured and pushed to the offer engine
- Every send logged against the plan your team approved
+4.5pp repeat rate over the hold-out — the slip recovered in six weeks.
Inside step 04
One path from plan to production
Every approved plan takes the same route into your systems. Three rungs, no side doors, no manual re-entry.
- //01Structured plan
- //02Your sign-off
- //03Automated execution in your systems
99.9% execution accuracy across 90+ partner organisations — 8,000+ offers at year-start, 200+ monthly thereafter.
What gets recorded
Every action, on the record
Every action lands in the audit trail — automatic or approved. Who set it in motion, what it touched, when it ran, and the rule it ran under. Nothing executes off the books.
Exceptions carry more: the threshold they crossed, the reason they were held, and the decision a person made. Held work stays held until someone says otherwise.
How we handle security →Try it
Click through it yourself
The homepage demo runs this exact loop on a fictional brand — your clicks drive every step.