Loyalty engine
ReadsTier movement, points earn and burn, milestone progress.
ExecutesProgramme rules, milestone rewards and points configuration.
The platform
One agent core. Every system you run.
aiRA connects to the systems you already operate — loyalty, CDP, campaigns, commerce — reads the signals in them, and executes plans through them, inside rules your team sets.
How it connects
Signals in from your systems of record — approved actions out through your channels.
What your team sees
A working console, not a dashboard
The signal it found, the plan it drafted, and the approval it's waiting on — in plain language, on one screen.
aiRA console · demo data (fictional)
Harbourline Stores — a 260-store home & lifestyle retailer
Demo data — fictional
01 · Signal
THU 08:26 · SIGNAL DETECTED
Second-purchase conversion slipped 4.1pp among new members in eight weeks
Second-purchase rate, new members
−4.1pp vs prior quarter
Members who joined in the spring window are stalling after their first order — 28,400 sit one nudge away from a second purchase.
Loyalty engine
CDP
Campaign manager
Commerce & POS
02 · Plan — drafted by aiRA
Acquire agent
Split the 28,400 stalled members into 2 cohorts by first-order category and join channel
Cohorts sized 19.1K / 9.3K
Convert agent
Configure a second-purchase journey — curated picks first, points booster if still idle at day 10
2 campaigns, staged over 3 weeks
Retain agent
Track second-purchase rate weekly and hold ATV flat; recalibrate the booster per cycle
Rate back above baseline
03 · Approval
Journey audience synced to campaign manager — 28,400 profiles
Recorded
Points booster implies an 18% effective discount for idle members
Crosses your 15% threshold — held for your approval
Waiting for you
Click through the live version on the homepage. See aiRA work →
Systems of record
Built to run inside your stack
aiRA is engine-agnostic: it works with the systems you already run, whichever vendor they come from.
CDP
ReadsUnified profiles, segments, consent and preference flags.
ExecutesSegment builds and audience refreshes for approved plans.
Campaign manager
ReadsCalendar coverage, send history, engagement by channel.
ExecutesCampaign setup, audience sync and scheduling.
Commerce & POS
ReadsTransactions, baskets and store-level sales patterns.
ExecutesOffer activation at the point of sale.
Data warehouse
ReadsThe historical joins behind every plan it proposes.
ExecutesPersona and segment definitions, written back where you allow.
Messaging channels
ReadsDelivery, engagement and opt-outs across every channel.
ExecutesApproved sends through the gateways you already use.
Offer engine
ReadsLive offer templates, redemption rates and stacking rules.
ExecutesOffer configuration, pushed to your engine after human approval.
Analytics
ReadsKPIs, scorecards and the attribution views your team tracks.
ExecutesOutcome reports published for every executed plan.
Generic categories, not vendors. Every write is scoped by your permissions — per system, per action.
Scoped by design
Broad where it reads. Narrow where it writes.
Access starts narrow and widens only as your team grants it. Analysis can roam. Execution stays scoped, and everything lands in the audit trail.
- //01Read where it analyzes
- //02Write only where you allow
- //03Every action recorded
A leading US healthcare provider runs structured, human-approved execution plans through aiRA — 99.9% execution accuracy across 90+ partner organisations.
audit trail · scoped writes · fictional
Warehouse read — repeat-rate query across 12 markets
Recorded
Segment write — lapsed-member cohort created in CDP
Recorded
Offer write — a 20% offer exceeds the 15% cap you set
Held with the reason stated — waiting for a named approver
Waiting for you
Channel send — approved campaign queued to email and push
Recorded
Measured in production
Proof from production, not pilots
Every number links to the anonymized story behind it.