Acquire
Find the customers you're not reaching
Most campaign calendars reach the same easy segments, quarter after quarter. The growth is in the customers they miss.
The gap
Reach is not coverage
Mass campaigns can reach millions and still miss the base. At one Middle East value-fashion retailer, mass targeting reached only 29% of a 14M+ customer base — 715K active customers and 448K hibernators went untouched. A full calendar. An unworked base.
What aiRA does
Map. Score. Orchestrate.
aiRA works the whole base, not the easy middle — on your data, inside your rules.
- //01 Maps your baseRegions, cohorts, lifecycle segments your calendar misses.
- //02 Scores propensity, sizes each playYou see the audience count and the expected value before you spend.
- //03 Orchestrates and recalibrates per cycleCampaigns retune on results — with your approval on anything consequential.
Middle East value-fashion retailer · KSA · Ramadan 2026 · 14M+ customer base
A 7.5-point regional swing in five weeks
The retailer went into Ramadan carrying a −9.6pp growth gap between the Eastern and Central regions and the rest of the network. Mass targeting had reached 29% of the base. aiRA built behavioural segments and a transaction-propensity model across five lifecycle cohorts, then sized acquisition plays for the customers the calendar had missed.
It orchestrated the W34–W38 window end-to-end — monitoring ATV continuously, recalibrating every cycle. The gap closed to −2.2pp. New customers grew 29.4% year on year, and aiRA won 8 of 9 scorecard KPIs head-to-head against a dedicated analytics agency.
Start here
Your unreached base is measurable
aiRA maps the segments your calendar misses — and sizes each play before anything spends.
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